{"id":1869,"date":"2023-08-28T19:19:15","date_gmt":"2023-08-28T17:19:15","guid":{"rendered":"https:\/\/www.fanny-dirriere.fr\/blog\/?p=1869"},"modified":"2023-08-28T19:22:24","modified_gmt":"2023-08-28T17:22:24","slug":"quelle-est-la-duree-de-vie-dun-logo","status":"publish","type":"post","link":"https:\/\/www.fanny-dirriere.fr\/blog\/quelle-est-la-duree-de-vie-dun-logo\/","title":{"rendered":"Quelle est la dur\u00e9e de vie d\u2019un logo ?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">min<\/span><\/span>\n<p><strong>Si vous posez la question \u00e0 Google, il va vous r\u00e9pondre entre 10 et 15 ans. En r\u00e9alit\u00e9, la dur\u00e9e de vie d\u2019un logo est bien plus qu&rsquo;une simple repr\u00e9sentation visuelle<\/strong>.<strong> Il incarne l&rsquo;identit\u00e9 et les valeurs d&rsquo;une entreprise, d\u2019une marque.<\/strong> <strong>Le logo doit rester pertinent et attrayant dans un environnement en constante \u00e9volution. Dans cet article, nous allons plonger dans le monde des logos et analyser les facteurs qui influent sur sa dur\u00e9e de vie.<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Au sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fanny-dirriere.fr\/blog\/quelle-est-la-duree-de-vie-dun-logo\/#Levolution_de_lidentite_visuelle\" >L&rsquo;\u00e9volution de l&rsquo;identit\u00e9 visuelle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fanny-dirriere.fr\/blog\/quelle-est-la-duree-de-vie-dun-logo\/#Facteurs_cles_influant_sur_la_duree_de_vie_dun_logo\" >Facteurs cl\u00e9s influant sur la dur\u00e9e de vie d&rsquo;un logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.fanny-dirriere.fr\/blog\/quelle-est-la-duree-de-vie-dun-logo\/#Renouvellement_VS_Refonte\" >Renouvellement VS Refonte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.fanny-dirriere.fr\/blog\/quelle-est-la-duree-de-vie-dun-logo\/#Quand_le_changement_est-il_necessaire\" >Quand le changement est-il n\u00e9cessaire ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.fanny-dirriere.fr\/blog\/quelle-est-la-duree-de-vie-dun-logo\/#Pour_conclure\" >Pour conclure<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Levolution_de_lidentite_visuelle\"><\/span>L&rsquo;\u00e9volution de l&rsquo;identit\u00e9 visuelle<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Avant d&rsquo;aborder la question de la dur\u00e9e de vie d&rsquo;un logo, il est essentiel de comprendre l&rsquo;\u00e9volution de l&rsquo;identit\u00e9 visuelle des marques. Les entreprises doivent <strong>s&rsquo;adapter en effet aux tendances changeantes<\/strong>, aux <strong>\u00e9volutions culturelles<\/strong> et aux<strong> pr\u00e9f\u00e9rences des consommateurs<\/strong>. Ce qui \u00e9tait moderne et accrocheur il y a 10 ans pourrait sembler d\u00e9pass\u00e9 aujourd&rsquo;hui. Par exemple, le logo d&rsquo;<a href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a> a subi plusieurs ajustements depuis sa cr\u00e9ation en 1977, s&rsquo;adaptant aux \u00e9volutions technologiques et aux tendances minimalistes. En voici quelques exemples : <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/apple-logo-1024x455.jpg\" alt=\"quelques logos de l'histoire d'Apple\" class=\"wp-image-1890\" srcset=\"https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/apple-logo-1024x455.jpg 1024w, https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/apple-logo-300x133.jpg 300w, https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/apple-logo-768x342.jpg 768w, https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/apple-logo-1536x683.jpg 1536w, https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/apple-logo-135x60.jpg 135w, https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/apple-logo.jpg 2001w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facteurs_cles_influant_sur_la_duree_de_vie_dun_logo\"><\/span>Facteurs cl\u00e9s influant sur la dur\u00e9e de vie d&rsquo;un logo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Plusieurs facteurs jouent un r\u00f4le important dans la dur\u00e9e de vie d&rsquo;un logo<\/strong> :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Simplicit\u00e9 et pertinence<\/strong><br>Un logo simple est plus susceptible de r\u00e9sister \u00e0 l&rsquo;\u00e9preuve du temps. Les logos surcharg\u00e9s avec des \u00e9l\u00e9ments \u00e0 la mode risquent de devenir rapidement obsol\u00e8tes. Prenons l&rsquo;exemple du logo <a href=\"https:\/\/www.nike.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nike<\/a>. Il est simple, <strong>facilement reconnaissable <\/strong>et <strong>n&rsquo;a donc pas besoin d&rsquo;\u00eatre constamment modifi\u00e9<\/strong>.<\/li>\n\n\n\n<li><strong>Adaptabilit\u00e9<\/strong><br>Un logo doit pouvoir s&rsquo;adapter \u00e0 diff\u00e9rents supports, des enseignes aux m\u00e9dias sociaux en passant par les applications mobiles. Les logos flexibles comme celui de <a href=\"https:\/\/www.mcdonalds.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">McDonald&rsquo;s<\/a>, avec ses arcs dor\u00e9s formant un \u00ab\u00a0M\u00a0\u00bb, illustre parfaitement l&rsquo;adaptabilit\u00e9. Sa <strong>simplicit\u00e9 g\u00e9om\u00e9trique<\/strong> permet ainsi de le redimensionner ais\u00e9ment pour s&rsquo;adapter \u00e0 diff\u00e9rents supports, des enseignes imposantes aux ic\u00f4nes d&rsquo;applications mobiles. Le tout en conservant sa reconnaissance.<\/li>\n\n\n\n<li><strong>Connotation \u00e9motionnelle<\/strong><br>Les logos qui \u00e9voquent des \u00e9motions intemporelles ont tendance \u00e0 \u00eatre plus durables. Le logo de <a href=\"https:\/\/www.coca-cola-france.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coca-Cola<\/a> en est un parfait exemple. Il \u00e9voque un <strong>sentiment de convivialit\u00e9<\/strong> et de <strong>nostalgie<\/strong> qui reste pertinent m\u00eame apr\u00e8s des d\u00e9cennies.<\/li>\n\n\n\n<li><strong>Tendances design<\/strong><br>Suivre aveugl\u00e9ment les tendances actuelles peut rendre un logo rapidement obsol\u00e8te. Cependant, certains logos parviennent \u00e0 int\u00e9grer des \u00e9l\u00e9ments contemporains de mani\u00e8re subtile. Le logo <a href=\"https:\/\/www.fedex.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">FedEx<\/a> apparemment simple dissimule en faite une<strong> fl\u00e8che entre les lettres \u00ab\u00a0E\u00a0\u00bb et \u00ab\u00a0x\u00a0\u00bb<\/strong>. Cette fl\u00e8che <strong>symbolise la pr\u00e9cision <\/strong>et<strong> la progression de l&rsquo;entreprise dans la livraison<\/strong>. Cette astuce ing\u00e9nieuse montre comment<strong> un logo peut incorporer des \u00e9l\u00e9ments significatifs de mani\u00e8re discr\u00e8te<\/strong>, lui permettant ainsi de <strong>rester moderne sans sacrifier sa pertinence \u00e0 long terme<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/fedex-logo-signification-cachee-1024x455.jpg\" alt=\"FedEx - logo signification cache\u0301e\" class=\"wp-image-1885\" srcset=\"https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/fedex-logo-signification-cachee-1024x455.jpg 1024w, https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/fedex-logo-signification-cachee-300x133.jpg 300w, https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/fedex-logo-signification-cachee-768x342.jpg 768w, https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/fedex-logo-signification-cachee-1536x683.jpg 1536w, https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/fedex-logo-signification-cachee-135x60.jpg 135w, https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/fedex-logo-signification-cachee.jpg 2001w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Renouvellement_VS_Refonte\"><\/span>Renouvellement VS Refonte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Plut\u00f4t que de cr\u00e9er un nouveau logo \u00e0 partir de z\u00e9ro, de nombreuses marques optent pour un <strong>renouvellement<\/strong> ou une <strong>refonte<\/strong>. Cela peut impliquer des <strong>ajustements mineurs<\/strong> pour <strong>suivre les tendances actuelles<\/strong>, ou une<strong> refonte majeure<\/strong> pour <strong>s&rsquo;adapter \u00e0 un changement d&rsquo;orientation de l&rsquo;entreprise<\/strong>. Par exemple, le logo de <a href=\"https:\/\/www.starbucks.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Starbucks<\/a> a \u00e9volu\u00e9 au fil des ans pour mieux refl\u00e9ter son engagement envers le commerce \u00e9quitable et les produits de qualit\u00e9, passant d&rsquo;une repr\u00e9sentation centr\u00e9e sur une sir\u00e8ne au design \u00e9pur\u00e9 et stylis\u00e9 vers un style plus contemporain tout en maintenant ses valeurs fondamentales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/logo-vert-Starbucks-1024x455.jpg\" alt=\"logo vert Starbucks\" class=\"wp-image-1699\" srcset=\"https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/logo-vert-Starbucks-1024x455.jpg 1024w, https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/logo-vert-Starbucks-300x133.jpg 300w, https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/logo-vert-Starbucks-768x342.jpg 768w, https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/logo-vert-Starbucks-1536x683.jpg 1536w, https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/logo-vert-Starbucks-135x60.jpg 135w, https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/logo-vert-Starbucks.jpg 2001w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quand_le_changement_est-il_necessaire\"><\/span>Quand le changement est-il n\u00e9cessaire ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bien qu&rsquo;il n&rsquo;existe pas de r\u00e8gles strictes pour fixer le moment opportun pour r\u00e9viser un logo, il est judicieux de consid\u00e9rer un changement <strong>lorsque votre logo ne parle plus \u00e0 votre public cible<\/strong>, s&rsquo;il <strong>semble d\u00e9pass\u00e9 par rapport \u00e0 vos concurrents<\/strong>, ou <strong>s&rsquo;il ne capture plus fid\u00e8lement vos valeurs et vos objectifs en tant que marque<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pour_conclure\"><\/span>Pour conclure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>En fin de compte, la dur\u00e9e de vie d&rsquo;un logo d\u00e9pend de sa capacit\u00e9 \u00e0 \u00e9voluer tout en restant fid\u00e8le \u00e0 l&rsquo;identit\u00e9 de la marque. Il est important de remettre son identit\u00e9 en question afin de voir si celle-ci est toujours en accord avec son entreprise ou sa marque. Un logo bien con\u00e7u et adaptable peut perdurer pendant des d\u00e9cennies, tandis qu&rsquo;un logo trop ancr\u00e9 dans les tendances du moment risque de s&rsquo;effacer rapidement. En tant que graphiste, il est important de cr\u00e9er des logos qui r\u00e9sistent \u00e0 l&rsquo;\u00e9preuve du temps tout en \u00e9tant ouverts \u00e0 des ajustements subtils. Souvenez-vous, un logo n&rsquo;est pas fig\u00e9, mais une pi\u00e8ce vivante de l&rsquo;identit\u00e9 d&rsquo;une marque en constante \u00e9volution.<\/strong> <\/p>\n\n\n\n<p><strong>En r\u00e9sum\u00e9, la dur\u00e9e de vie d&rsquo;un logo d\u00e9pend donc<\/strong> <strong>de sa simplicit\u00e9, de son adaptabilit\u00e9, de son pouvoir \u00e9motionnel et de sa capacit\u00e9 \u00e0 naviguer subtilement les tendances actuelles. Une approche \u00e9quilibr\u00e9e entre tradition et modernit\u00e9 garantit que votre logo reste pertinent et fort pour les ann\u00e9es \u00e0 venir.<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f4f4f4\">Vous souhaitez faire \u00e9voluer ou cr\u00e9er un logo unique \u00e0 l\u2019image de vos valeurs et ambitions ? N\u2019h\u00e9sitez pas \u00e0 me contacter !&nbsp;<a href=\"https:\/\/www.fanny-dirriere.fr\/contact\">Me contacter<\/a><\/p>\n\n\n\n<p><strong>\u00c0 lire aussi :<\/strong><br>&gt;<strong> <\/strong><a href=\"https:\/\/www.fanny-dirriere.fr\/blog\/evolution-du-logo-peut-il-evoluer-avec-le-temps\/\">\u00c9volution du logo : peut-il \u00e9voluer avec le temps ?<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-blog-fanny-dirriere wp-block-embed-blog-fanny-dirriere\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"yncvqULtSq\"><a href=\"https:\/\/www.fanny-dirriere.fr\/blog\/evolution-du-logo-peut-il-evoluer-avec-le-temps\/\">\u00c9volution du logo : peut-il \u00e9voluer avec le temps ?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0\u00c9volution du logo : peut-il \u00e9voluer avec le temps ?\u00a0\u00bb &#8212; Blog \u00b7 Fanny Dirri\u00e8re\" src=\"https:\/\/www.fanny-dirriere.fr\/blog\/evolution-du-logo-peut-il-evoluer-avec-le-temps\/embed\/#?secret=fOPWNZfhwf#?secret=yncvqULtSq\" data-secret=\"yncvqULtSq\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture : <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">min<\/span><\/span>D\u00e9couvrez les secrets influen\u00e7ant la dur\u00e9e de vie d&rsquo;un logo. Explorez son \u00e9volution et son impact dans le monde du design graphique moderne.<\/p>\n","protected":false},"author":1,"featured_media":1894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils","latest_post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quelle est la dur\u00e9e de vie d\u2019un logo ? - Blog \u00b7 Fanny Dirri\u00e8re<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les secrets qui d\u00e9finissent la dur\u00e9e de vie d&#039;un logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fanny-dirriere.fr\/blog\/quelle-est-la-duree-de-vie-dun-logo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelle est la dur\u00e9e de vie d\u2019un logo ?\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez les secrets qui d\u00e9finissent la dur\u00e9e de vie d&#039;un logo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fanny-dirriere.fr\/blog\/quelle-est-la-duree-de-vie-dun-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog \u00b7 Fanny Dirri\u00e8re\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fanny.dirriere.infographiste\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/fanny.dirriere.infographiste\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-28T17:19:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-28T17:22:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/duree-de-vie-dun-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2001\" \/>\n\t<meta property=\"og:image:height\" content=\"1501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fanny Dirri\u00e8re\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Quelle est la dur\u00e9e de vie d\u2019un logo ?\" \/>\n<meta name=\"twitter:description\" content=\"D\u00e9couvrez les secrets qui d\u00e9finissent la dur\u00e9e de vie d&#039;un logo.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.fanny-dirriere.fr\/blog\/wp-content\/uploads\/2023\/08\/duree-de-vie-dun-logo.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/fdirriere\" \/>\n<meta name=\"twitter:site\" content=\"@fdirriere\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fanny Dirri\u00e8re\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fanny-dirriere.fr\\\/blog\\\/quelle-est-la-duree-de-vie-dun-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fanny-dirriere.fr\\\/blog\\\/quelle-est-la-duree-de-vie-dun-logo\\\/\"},\"author\":{\"name\":\"Fanny Dirri\u00e8re\",\"@id\":\"https:\\\/\\\/www.fanny-dirriere.fr\\\/blog\\\/#\\\/schema\\\/person\\\/12b712cac641a5f626cb9cb27aa0910b\"},\"headline\":\"Quelle est la dur\u00e9e de vie d\u2019un logo ?\",\"datePublished\":\"2023-08-28T17:19:15+00:00\",\"dateModified\":\"2023-08-28T17:22:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fanny-dirriere.fr\\\/blog\\\/quelle-est-la-duree-de-vie-dun-logo\\\/\"},\"wordCount\":883,\"publisher\":{\"@id\":\"https:\\\/\\\/www.fanny-dirriere.fr\\\/blog\\\/#\\\/schema\\\/person\\\/12b712cac641a5f626cb9cb27aa0910b\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fanny-dirriere.fr\\\/blog\\\/quelle-est-la-duree-de-vie-dun-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fanny-dirriere.fr\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/duree-de-vie-dun-logo.jpg\",\"articleSection\":[\"Conseils\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fanny-dirriere.fr\\\/blog\\\/quelle-est-la-duree-de-vie-dun-logo\\\/\",\"url\":\"https:\\\/\\\/www.fanny-dirriere.fr\\\/blog\\\/quelle-est-la-duree-de-vie-dun-logo\\\/\",\"name\":\"Quelle est la dur\u00e9e de vie d\u2019un logo ? 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